BREAKING STORY: AFTER WEEKS OF SPECULATION, LFL LEAGUE OFFICES HAVE FORMALLY ANNOUNCED FORMER FIGHTING ILLINI AND WASHINGTON REDSKINS LINEBACKER MATT SINCLAIR AS THE NEW HEAD COACH OF THE CHICAGO BLISS REPLACING FORMER HEAD COACH KEITH HAC.

SINCLAIR AND HIS STAFF WHICH WILL INCLUDE A NUMBER OF FORMER FIGHTING ILLINI GREATS WILL BE FORMALLY INTRODUCED ON MAY 8TH AT THE BLISS 2010 MINI-CAMP / MEDIA DAY AT McCOOK ATHLETIC CENTER. A SOURCE CLAIMS THAT THERE WOULD HAVE BEEN A COMPLETE COACHING OVERHAUL WHETHER THE BLISS WON THE LINGERIE BOWL CHAMPIONSHIP OR NOT UNDER COMMISSIONER MITCHELL MORTAZA'S ZERO TOLERANCE RULE. A HEAVILY FAVORED CHICAGO WAS UPSET BY LOS ANGELES IN LINGERIE BOWL VII 27-14. THE SAME SOURCE CITES SEVERAL OFF-THE-FIELD OCCURANCES INVOLVING BLISS COACHES AS WELL AS INTERNAL FIGHTING AMONGST PLAYERS AS THE PRIMARY REASONS WHY THE LEAGUE CHOSE TO BRING IN NEW LEADERSHIP. 

"MATT AND HIS STAFF HAVE DEEP ROOTS IN CHICAGO FOOTBALL AND A NO NON-SENSE APPROACH TO COACHING WHICH WILL GIVE THE BLISS EVERY OPPORTUNITY AT A CHAMPIONSHIP RUN. WE APPRECIATE THE DEDICATION OF KEITH AND HIS STAFF BUT WE AT THE LEAGUE FELT THERE WAS TIME FOR A CULTURE CHANGE IN CHICAGO", COMMISSIONER MITCHELL S. MORTAZA SAID IN A STATEMENT EARLIER THIS AFTERNOON. 

CHICAGO IS SET TO COMPETE IN WHAT SURELY WILL BE A COMPETITIVE WESTERN CONFERENCE IN 2010 WITH LOS ANGELES, SEATTLE, DALLAS AND SAN DIEGO. 

LFL360 WILL BE RELEASING THE CHICAGO BLISS' 'STATE OF THE FRANCHISE' REPORT PRIOR TO THEIR 2010 MINI-CAMP STARTING.