September 4, 2009: FremantleMedia Enterprises (FME) today announced their appointment as the exclusive licensing agent for the Lingerie Football League (LFL). The agreement sees FME handling global rights across television distribution, home entertainment, sponsor integration, digital extensions and consumer products.
The LFL is an extension of the hugely popular annual Super Bowl halftime television special called the Lingerie Bowl which has become a part of Super Bowl Sunday festivities for millions around the world featuring celebrity hosts, former/current NFL greats, national recording artists and the marquis 7-on-7 full-contact tackle football game.
Due to the previous commercial successes of Lingerie Bowl broadcasts, a new league extension of the concept is kicking-off Fall 2009 called the Lingerie Football League (or ‘LFL’). The LFL will include (10) inaugural season teams competing in a (20) week season, with only (2) teams from each conference advancing to the Conference Playoffs and Championship Game (Lingerie Bowl VII) in Miami, FL on February 7, 2010. LFL games will feature some of America’s most beautiful and athletic women playing at major NBA/NHL/MLS arenas and stadiums with one national game played weekly on Friday nights as part of LFL, Friday Night Football.
FME, the commercial and brand extension arm of FremantleMedia (FM), one of the largest international creators and producers of entertainment brands in the world, brokered the deal with the Lingerie Football League, to see the continuation of the league and further grow the brand, already known globally. The LFL will run from September 4, 2009 to January 29, 2010.
Mitchell S. Mortaza, Founder & Chairman of the Lingerie Football League (LFL) commented, “FremantleMedia is a premiere partner with an incredible global reach that will enable the LFL franchise to develop across multiple brand licensing and media opportunities. The LFL is the ultimate sports lifestyle brand with endless possibilities and a growing global fan base. With our FremantleMedia partnership, we can maximize that potential.”
ABOUT FREMANTLEMEDIA ENTERPRISES & FREMANTLEMEDIA
FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes talkbackTHAMES, UFA and Grundy amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating over 14,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), The X Factor (co-produced with Syco in the UK), Got Talent (co-produced with Syco in the UK and the US), Neighbours, The Bill, Family Feud, The Price is Right, Farmer Wants A Wife and Hole In The Wall.
LINGERIE FOOTBALL LEAGUE - WHERE TRUE FANTASY FOOTBALL LIVES |
